Monday, September 03, 2007
Is it really advertising?
Was bemused by this article in our local newspaper "The Age" this morning. During the day it was worked itself up to the 8th most read article.
The article (if you cannot be bothered) is titled "Shhh … roving restaurant gets tongues wagging". In Melbourne, knowing where the cool and hip restaurants and bars are (as they are often hidden), well, sells. So does humans basic fascinations with secrets, gossip and food!
The article then announces "MELBOURNE'S hottest restaurant isn't in The Age Good Food Guide, it changes location weekly, and with a waiting list of 4000, it's booked out for the next year!". Ohhh, I want to go!!
Then you find out the name of the restaurant (Zingara Cucina), how you get invited (apparently invite only through a friend who can refer two), and you only find out the location (via SMS) the night before. How cool!
Then you type in Zingara Cucina in a Google search, and find out that it has its own flashy webpage and you can request a reservation by sending them an email (although it may be awhile if there is 4,000 people ahead of me).
It appears that it may have started underground from other musings, and perhaps the Age has "out'd" the restaurant for a following that it didn't want (like Tempura Hajime. But this article was written to attract viewers (or paying customers), not report the news.
Anyway, they've sucked me in. Will let you know if I ever get an invitation (might be a few years away) . .
The article (if you cannot be bothered) is titled "Shhh … roving restaurant gets tongues wagging". In Melbourne, knowing where the cool and hip restaurants and bars are (as they are often hidden), well, sells. So does humans basic fascinations with secrets, gossip and food!
The article then announces "MELBOURNE'S hottest restaurant isn't in The Age Good Food Guide, it changes location weekly, and with a waiting list of 4000, it's booked out for the next year!". Ohhh, I want to go!!
Then you find out the name of the restaurant (Zingara Cucina), how you get invited (apparently invite only through a friend who can refer two), and you only find out the location (via SMS) the night before. How cool!
Then you type in Zingara Cucina in a Google search, and find out that it has its own flashy webpage and you can request a reservation by sending them an email (although it may be awhile if there is 4,000 people ahead of me).
It appears that it may have started underground from other musings, and perhaps the Age has "out'd" the restaurant for a following that it didn't want (like Tempura Hajime. But this article was written to attract viewers (or paying customers), not report the news.
Anyway, they've sucked me in. Will let you know if I ever get an invitation (might be a few years away) . .
# posted by KLS : 16:18
